Jaguar UK case study Largest loop the loop in a car </div> <div class="case-study-intro-content"> <section class="record-details"> <h3>The Results</h3> <dl> <div class="equal-one"> <dt>Broadcast coverage:</dt> <dd>OVER 750 PIECES IN 30 COUNTRIES</dd> </div><div class="equal-one"> <dt>Print and Online:</dt> <dd>COMBINED READERSHIP OF OVER 75M</dd> </div><div class="equal-one"> <dt>Social Media:</dt> <dd>OVER 750,000 VIEWS ON YOUTUBE</dd> </div> </dl> </section></div> </section> <div class="body-copy-wrap"> <aside class="page-controls-share"> <p><strong>Share</strong></p> <ul class="menu-social menu-share"> <li id="fb_link"> <button id="sFacebook" class="social-facebook sFacebook"> <i class="icon icon-facebook" title="Facebook"></i> <b>Facebook</b> </button> </li> <li id="tw_link"> <button id="sTwitter" class="social-twitter sTwitter"> <i class="icon icon icon-x" title="Twitter"></i> <b>Twitter</b> </button> </li> <li id="em_link"> <button id="sEmail" class="social-email sEmail"> <i class="icon icon-email" title="Email"></i> <b>Email</b> </button> </li> <li id="wa_link"> <button id="sWhatsapp" class="social-whatsapp sWhatsapp"> <i class="icon icon-whatsapp" title="WhatsApp"></i> <b>Whatsapp</b> </button> </li> <li id="pn_link"> <button id="sPinterest" class="social-pinterest sPinterest"> <i class="icon icon-pinterest" title="Pinterest"></i> <b>Pinterest</b> </button> </li> <li id="li_link"> <button id="sLinkedin" class="social-linkedin sLinkedin"> <i class="icon icon-linkedin" title="LinkedIn"></i> <b>LinkedIn</b> </button> </li> <li id="red_link"> <button id="sReddit" class="social-reddit-alien sReddit"> <i class="icon icon-reddit-alien" title="Reddit"></i> <b>Reddit</b> </button> </li> <li id="snap_link"> <button id="sSnapchat" class="social-snapchat-ghost sSnapchat"> <i class="icon icon-snapchat-ghost" title="Snapchat"></i> <b>Snapchat</b> </button> </li> <li id="weibo_link"> <button id="sWeibo" class="social-weibo sWeibo"> <i class="icon icon-weibo" title="Weibo"></i> <b>Weibo</b> </button> </li> <li id="tencent_link"> <button id="sTencent" class="social-tencent sTencent"> <i class="icon icon-tencent" title="Tencent"></i> <b>Tencent</b> </button> </li> </ul> <a href="https://business.guinnessworldrecords.com/contact-us?source=Website-EN-B2B%20Form" class="btn orange apply-now case-study-acc-manager"> Contact an Account Manager </a> </aside> <script> //Get the setting from show social button from the form var fb_status = "y"; 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} else{ social_twitter.remove(); } if (li_status == "y"){ //LinkedIn social_linkedin.style.display = "inline-block"; } else{ social_linkedin.remove(); } if (li_status == "y"){ //Pintrest social_pintrest.style.display = "inline-block"; } else{ social_pintrest.remove(); } if (em_status == "y"){ //Email social_email.style.display = "inline-block"; } else{ social_email.remove(); } if (wa_status == "y"){ //Whatsapp social_whatsapp.style.display = "inline-block"; } else{ social_whatsapp.remove(); } if (red_status == "y"){ //reddit social_reddit.style.display = "inline-block"; } else{ social_reddit.remove(); } if (snap_status == "y"){ //snapchat social_snapchat.style.display = "inline-block"; } else{ social_snapchat.remove(); } if (weibo_status == "y"){ //weibo social_weibo.style.display = "inline-block"; } else{ social_weibo.remove(); } if (tencent_status == "y"){ //tencent social_tencent.style.display = "inline-block"; } else{ social_tencent.remove(); } </script> <div class="body-copy"> <h3 class="case-study-headers"> The Brief </h3> <div> <p>Jaguar wanted to <a href="anniversaries-and-celebrations.html" title="Anniversaries and celebrations">celebrate its 80th Anniversary</a> in style and was also looking for a unique way to present its all-new practical sports car, the Jaguar F-PACE, to the world’s automotive media at the Frankfurt Motor Show.</p><p>Jaguar’s creative agency, The Brooklyn Brothers, came to the Guinness World Records™ team with one ambition: to break the Guinness World Records title for the Largest Loop the Loop in a Car – a gravity-defying stunt that would wow the media and showcase the new car’s exceptional performance, agility and strength.</p> </div> </div> <div class="body-copy"> <h3 class="case-study-headers"> The Solution </h3> <div> <p>Months of planning went into ensuring that both car and driver could complete this Guinness World Records challenge. Precise physics, angles, speeds and dimensions were considered by a team of experts including structural engineers, mathematicians and safety experts.</p><p>The Jaguar F-PACE was driven with daring precision by expert British stunt driver Terry Grant. The car sped through the specially built structure (measuring a record-breaking 19.08m in diameter), using its sports car derived technology and world-class collection of safety features to complete the record loop and officially signal the opening of order books worldwide.</p><p>The attempt took place at night at the Niederrad Racecourse, Frankfurt, and was captured in breathtaking style in a multi-camera film shoot. The resulting video was an instant hit on social media.</p> </div> </div> <div class="quote-case-study wysi-quote"> <blockquote class="quote"> <div class="quote-detail"> The F-PACE is a family car that is fast, fun and full of charisma, so completing the Guinness World Records title for the largest loop the loop was the perfect reveal moment. The F-PACE is packed full of innovative technology and features the world’s most-advanced in-car entertainment system, matched with super-fast WiFi connectivity. </div> <footer class="quote-caption"> <cite>— Fiona Pargeter - Global PR Communications director , Jaguar Land Rover</cite> </footer> </blockquote> </div> </div> <aside class="case-study-sidebar"> <div id="newsletter-wrap-b2b"></div> </aside> </div> </div> </div> </div> <!-- structured Data --> </div> </article></main> <footer class="footer" id="footer"> <div class="footer-strapline"> <div class="container"> <p> <img src="png/footer-strapline.png" width="746" height="47" alt="Officially Amazing - Guinness World Records footer"/> </p> </div> </div> <div class="container"> <section class="footer-section"> <h5>USING THIS SITE</h5> <ul class="menu-footer"> <li> <a href="index-25.html" aria-label="Terms & Conditions" target="_self">Terms & Conditions</a> </li><li> <a href="cookie-policy.html" aria-label="Cookie Policy" target="_self">Cookie Policy</a> </li><li> <a href="privacy-policy.html" aria-label="Privacy Policy" target="_self">Privacy Policy</a> </li> </ul> </section><section class="footer-section"> <h5>CONTACT US</h5> <ul class="menu-footer"> <li> <a href="index-26.html" aria-label="Get in touch" target="_self">Get in touch</a> </li><li> <a href="https://business.guinnessworldrecords.com/contact-us?source=Website-EN-B2B-Form-Nav" aria-label="GWR for Business: Contact an Account Manager" target="_self">GWR for Business: Contact an Account Manager</a> </li><li> <a href="direct-sales.html" aria-label="Advertise with us" target="_blank">Advertise with us</a> </li><li> <a href="index-27.html" aria-label="Press Centre" target="_self">Press Centre</a> </li> </ul> </section> </div><section class="footer-section-social footer-section-social-v2"> <aside class="page-controls-share"> <ul class="menu-social menu-share"> <li id="fb_link"> <a href="http://www.facebook.com/GuinnessWorldRecords" rel="nofollow" target="_blank" class="social-facebook"> <i class="icon icon-facebook" title="Facebook"></i> <b>Facebook</b> </a> </li> <li id="tw_link"> <a href="https://twitter.com/GWR" rel="nofollow" target="_blank" class="social-twitter"> <i class="icon icon-x" title="Twitter"></i> <b>Twitter</b> </a> </li> <li id="li_link"> <a href="https://www.linkedin.com/company/guinness-world-records" rel="nofollow" target="_blank" id="sLinkedin" class="social-linkedin"> <i class="icon icon-linkedin" title="LinkedIn"></i> <b>LinkedIn</b> </a> </li> <li id="pn_link"> <a href="https://www.pinterest.com/GWRecords/" rel="nofollow" target="_blank" class="social-pinterest"> <i class="icon icon-pinterest" title="Pinterest"></i> <b>Pinterest</b> </a> </li> <li id="yt_link"> <a href="http://www.youtube.com/user/GuinnessWorldRecords" rel="nofollow" target="_blank" class="social-youtube"> <i class="icon icon-youtube" title="YouTube"></i> <b>YouTube</b> </a> </li> <li id="insta_link"> <a href="https://instagram.com/guinnessworldrecords/" rel="nofollow" target="_blank" class="social-instagram"> <i class="icon icon-instagram" title="Instagram"></i> <b>Instagram</b> </a> </li> <li id="snap_link"> <a href="https://www.snapchat.com/discover/Guinness_World_Records/5695777452" rel="nofollow" target="_blank" class="social-snapchat-ghost"> <i class="icon icon-snapchat-ghost" title="Snapchat"></i> <b>Snapchat</b> </a> </li> <li id="tik_link"> <a href="https://www.tiktok.com/@guinnessworldrecords" rel="nofollow" target="_blank" class="social-tiktok"> <i class="icon icon-tiktok" title="Tiktok"></i> <b>Tiktok</b> </a> </li> <li id="weibo_link"> <i class="icon icon-weibo" title="Weibo"></i> <b>Weibo</b> </li> <li id="tencent_link"> <i class="icon icon-tencent" title="Tencent"></i> <b>Tencent</b> </li> <li id="wechat_link"> <i class="icon icon-weixin" title="WeChat"></i> <b>WeChat</b> </li> </ul> </aside> <script> //Get the setting from show social button from the form var fb_status = "y"; 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