Introduction
THIS COOKIE POLICY WAS LAST UPDATED ON 2nd December 2024
During the course of visiting guinnessworldrecords.com, gwrstore.com, related sub-domains, counterpart sites in other languages, the GWR Events app and any other GWR website or application owned or operated by Guinness World Records Limited (the "GWR Services"), Guinness World Records Limited (“GWR” or "us" or "we" or "our"), and certain third parties, may set cookies on your computer, tablet or mobile ‘phone (each a “device”).
Cookies are small pieces of information that are stored by your browser on your device's hard drive. The cookies that we set on your device do not contain any personally identifiable information, but they do enable us to provide features such as personalisation and in certain cases, to provide targeted advertising to you based on previous sites you have visited.
Most web browsers automatically accept cookies, but you can usually change your browser. For additional information on finding and controlling your cookies, please see the provisions at the end of this Cookie Policy entitled "HOW TO FIND AND CONTROL YOUR COOKIES".
Cookies in themselves do not identify the individual user, just the device used (although certain cookies will be associated with your personal information, where such information is used in the related account (for example your account on the GWR Services or your Facebook, Google, Instagram, TikTok, or Twitter account, if applicable) where you choose to interact with the GWR Services with that account.
We also use what are known as web beacons. The GWR Services therefore contain electronic images (called a "single-pixel gif" or "Web beacon") that allow us to count page views or to access cookies. In general, any electronic image viewed as part of a web site, including an ad banner, can act as a web beacon. Web beacons are typically very small, 1 by 1 pixel size, banner like files.
The web beacons that we use do not collect, gather, monitor or share any personal information about visitors to the GWR Services, they are just the technique we use to compile our anonymous, aggregated statistics about web site usage. The Web Beacon system we use to collect this information on this website is called Google Analytics (www.google.com/analytics) provided by Google, Inc.
Web beacons achieve a similar effect to cookies and references to cookies in this policy, are to both pure-form cookies and web beacons.
Our, and third party, usage of cookies
Our and third party usage of cookies when you visit the Site falls into one of the below four categories. Below you will also find a table detailing the specific cookies used on the Site.
1. Essential cookies
We use some cookies on the Site which are essential to provide certain features of the Site to you. For example where you have an account with us, we will use a cookie to remember that you are an account holder and provide enhanced features to you.
Where you disable such cookies, these enhanced features of the Site will not be available to you as you will be unable to login to your account.
The name of the cookie that GWR uses for the Site is ‘_Auth’, and it only lasts as long as you have your browser open.
2. Performance Cookies
We, via third party platforms, uses cookies on the Site to help gather data about how visitors use the Site. We also collect and accumulate other anonymous data that helps us understand and analyse the Internet experience of our visitors. For example, we accumulate visitor data relating to referring domains, the type of browsers used, operating system software, screen resolutions, colour capabilities, plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. We also record number of visits, paths taken and time spent on the Site. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall web site or Internet usage trends.
Google Analytics
Name of cookie: _utma Duration: 2 years
Name of cookie: _utmb Duration: 30 minutes
Name of cookie: _utmc Duration: On closure
Name of cookie: _utmd Duration: 1 minute
Name of cookie: _utmv Duration: 1 second
Name of cookie: _utmz Duration: 6 months
Name of cookie: JESESSIONID Duration: 5 minutes
For more information on the above Google analytics cookies:http://www.google.com/policies/privacy
You can also opt-out of Google Analytics monitoring at this link:
http://tools.google.com/dlpage/gaoptout
Additionally, GWR also uses software provided by Pardot to track all visitors to the Site. For further information on the names of these cookies, how long they last for and what types of information are stored, see https://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5
Twitter will also set Google Analytics cookies when you access the site as part of the display of our Twitter feed on the Site for the same purpose
Naver Corporation Cookies
Our website uses NAVER Tracker, a web analytics tool provided by NAVER Corporation, to measure and optimize the effectiveness of our Search Engine Marketing (SEM) campaigns conducted on NAVER’s platform. This tracker places certain cookies on your browser to help us analyse user interactions and improve the overall performance of our website and advertising efforts.
Name of Cookie: NWB
Name of Cookie: NWB_Legacy
Name of Cookie: NWB_SAC
Via Naver, we may collect the following types of information:
- Campaign and advertising interactions: Engagement with advertisements linked to our SEM campaigns on NAVER.
- Browsing behaviour: Pages visited, session duration, and navigation patterns.
- Technical information: Device type, operating system, browser type, and IP address (anonymized where required).
The data collected is used for analytics purposes, including:
- Measuring traffic and user behavior originating from our SEM campaigns on NAVER.
- Assessing the performance and effectiveness of advertisements.
- Optimizing website functionality and user experience based on campaign results.
The collected information may be shared with NAVER Corporation solely to enhance the delivery and performance of their analytics services.
3. Functionality Cookies
We use these type of cookies to remember your preferences on the Site. The primary example of such usage is to allow us to remember your details where you login to your account, so you don’t have to do this each time you visit the Site.
The Site also uses various third party sites and software to display content to you. As part of this both third party sites look to set cookies. Disabling the relevant cookies will mean you are unable to access this extended functionality as expanded upon below. Where a third party uses a cookie as described below, you should note that the data collected about you is anonymous and no information is transferred that could be used to identify you.
When you login with your Facebook account to make comments on the Site, Facebook sets various cookies. As part of this Facebook will be able to identify that you have visited the Site, and may subsequently use the information to display more relevant ads to you on its own site. Certain cookies are used to set user preferences and to protect users for example by monitoring suspicious login activity, or where the user is accessing the Site from a public device.
Google’s +1 feature allows users to ‘+1’ articles and stories on the Site. Google sets a cookie to allow them to monitor the sites where you have ‘+1ed’ content, including by displaying the particular article that you have +1ed on your Google+ account.
With Twitter, information on our Twitter feed is drawn directly from Twitter’s servers, they look to place cookies on your device. These serve various purposes including allowing Twitter to identify that you have visited this site.
We also use YouTube to display certain videos on the Site. As part of this, YouTube sets various cookies to collect statistics on your viewing of YouTube videos on the Site and to remember your preferences.
You should be aware that if you have personal information associated with any of the above-mentioned accounts, the cookies used by the third parties will be associated with your account and as a result, your personal information.
Apart from abovementioned providers, we may also use other third party services providers from time to time. When you view or use them, information may also be collected by them by using Cookies or similar technologies. To learn more about the information they collect or receive, please review their privacy policy available on their websites. Here are some example links:
4. Behaviourally Targeted Advertising Cookies
We and advertisers we work with use cookies to display advertisements that may be of interest to you. For example, if you have looked at a particular product on a site visited prior to visiting the Site, the provider of the product may think you are interested in the product and display an advertisement for the same product on the Site through a third party ad network. It is important to note that we do not disclose your identity to the advertiser, and such advertisers will only have access to your personal information if you decide to supply it directly to them whether through the advertisement or otherwise.
We use the services of Ezoic Limited (“Ezoic”) to deliver interest-based ads, content and services to you on our site. To enable this service to work, we allow Ezoic to collect certain anonymous information from our website users (e.g., online identifiers and browsing activity) so that Ezoic can serve ads that are more likely to interest you. For more information about what information Ezoic collects and how they store and use it, please see Ezoic’s privacy policy here.
The Naver Corporation cookies mentioned in the Performance section above, may also be used for advertising purposes.
