Emirates Airline
Most nationalities on a flight
The Results
- Reach
- 7.6M total users reach on social media channels
- Engagement
- 421.6K total interactions on social media channels
- Views
- 2.6M total video views on social media channels
- Online Coverage
- 27M organic potential impressions from international markets
The Brief
The Year of Tolerance is a symbolic occasion for the UAE as it pays tribute to the vision of the UAE’s founding father, Sheikh Zayed bin Sultan Al Nahyan, who wanted to create a society that is tolerant of all people from all backgrounds. In fact, the UAE today is home to more than 200 nationalities.
The Solution
As part of the Year of Tolerance, Emirates attempted to get at least one person from every nationality that lives in the UAE to join them for unique experience - flight EK2019, the Flight of Tolerance. The plane took off and circled the city of Dubai with 145 nationalities onboard in a successful attempt to set a Guinness World Records title for the most nationalities on a flight.
“The UAE has become a remarkable symbol of tolerance and coexistence, welcoming people from over 200 nationalities and backgrounds, all living together in solidarity and harmony. It is in fact the diversity of the citizens and residents of the UAE that unite us and make us stronger through mutual respect and opening bridges of common dialogue, and today’s flight is a celebration of that spirit which is very much a part of our everyday lives here in the UAE.”